Born in Medellín, Colombia, Maaji is a summer lifestyle brand created by sisters Amalia and Manuela Sierra. What began as a dream to create their own swimwear and beachwear brand has grown into an internationally recognized label loved for its bold colors, unexpected combinations, playful details, and unmistakable Colombian spirit.
Maaji is more than swimwear. It's a celebration of summer, individuality, and the freedom to be completely yourself.
Growing up in Medellín, Amalia and Manuela were surrounded by fashion and entrepreneurship. Inspired by their parents and their own love of fashion, the sisters dreamed of creating a swimwear and lifestyle brand of their own.
That dream became Maaji.
Today, their vision has grown into a global brand, with a team of more than 350 people known as the Maajic Makers — the people behind the designs, craftsmanship, and creativity that bring every collection to life.
Maaji is instantly recognizable for its ocean-inspired colors, fun combinations, distinctive prints, and unexpected details.
But one of the brand's most iconic ideas is its reversible swimwear.
Maaji's signature 4-way styles can be flipped and reversed to create four different looks from one swimsuit. Its reversible pieces can also be worn on either side, giving you even more ways to style your favorite swimwear.
It's the kind of clever design that turns a bikini into something more than just a swimsuit — it's a whole wardrobe of possibilities.
Every Maaji piece carries the spirit of its Colombian roots.
The brand consciously manufactures its products in Colombia and proudly celebrates its home through its signature label: “Made in Colombia with Maajic.”
From vibrant prints to innovative silhouettes, every collection brings together creativity, quality, and the unmistakable energy of a Colombian summer.
For Maaji, creating beautiful products also means thinking about the impact behind them.
The brand is a Certified B Corporation and has made sustainability, responsible materials, transparency, and the well-being of its people part of its journey. Maaji has also worked toward reducing the environmental impact of its production and has highlighted its commitment to conscious manufacturing.
At Arega Shop New York, we love Maaji for its ability to make swimwear feel fun, unexpected, versatile, and completely your own.
Whether you're packing for a tropical getaway, spending the day by the pool, or simply looking for something that stands out, Maaji brings color and personality to every summer moment.
One piece. Multiple possibilities. Endless Maajic.
Discover Maaji at Arega Shop New York.